content creation
It doesn't have to feel overwhelming.
Creating content is about adding value for your customers, resources for them that should be designed in a way that ultimately drives traffic to your website. Once they're on your website, the aim is to keep them here, engaged and entertained, finding continual value until they ultimately convert to a paying customer.
Content usually equates to business growth, but it also speaks to your professionalism. People want to do business with people they know, trust and like. They want to feel confident in their investment and connected to the businesses they choose.
Your content should be designed to connect with your audience. Deliver messaging and tools they are looking for, but also be entertaining.
fuel your growth with content
Tailored Content for Your Website and Socials
As a small business owner, you know the importance of maintaining a strong online presence, but creating high-quality, engaging content can be time-consuming and challenging.
That’s where we come in! We specialize in content creation designed specifically for small businesses like yours, to help you reach and connect with your ideal audience.
Content Creation Services
We create tailored content that aligns with your brand’s voice and business goals. Whether you need visually stunning graphics, engaging videos, or persuasive copy, we are here to help you create a content strategy that resonates.
Here’s what we offer:
- Custom Graphics & Images - Eye-catching visuals designed to stop the scroll and draw attention to your posts.
- Engaging Social Media Copy - Well-crafted captions that tell your brand’s story and spark interaction with your audience.
- Content Calendar Planning - A well-thought-out content calendar to ensure consistency and keep your social media fresh and engaging.
How It Works
- Consultation - We’ll start with a free consultation to understand your brand, marketing goals, and target audience.
- Content Strategy - We’ll develop a tailored content plan that aligns with your business objectives, complete with posting schedules, themes, and key messaging.
- Content Creation & Delivery - Sit back and relax while we create your content. From stunning visuals to compelling copy, we handle everything.
- Tracking & Optimization - We also provide content performance analysis and make recommendations to continually improve your strategy.
Let’s work together to create content that sets your business apart and drives real engagement. Contact us today to schedule your free consultation!
Why Does it Matter?
In today’s digital world, consumers look to social media for information, connection, and purchasing decisions. Without a consistent and compelling content strategy, your business risks being lost in the noise.
Here’s how the right content can transform your social media:
Boost Visibility: Regular, engaging posts increase your brand’s presence on platforms like Instagram, Facebook, LinkedIn, and Twitter.
Build Trust: High-quality content fosters relationships, helping you earn credibility with your audience.
Drive Conversions: Effective storytelling and calls to action motivate your followers to take the next step - whether that’s making a purchase or reaching out for more information.
Good content isn’t about good storytelling. It’s about telling a true story well.
Ann Handley
blogging
We HIGHLY recommend creating a blog for your website.
It doesn't need to be cumbersome - post quarterly, monthly, bi-weekly, weekly, whatever works for you. Any frequency will add value to your website. In addition, your blogs will support your social media efforts and can serve as a link to other content on your website. Blogs enhance your persona of expertise in the industry in which you work.
Blogs of any length work, but blogs with photos and about 1500 words seem to be the sweet spot that engage audiences and drive traffic.
Need a blog writer? Our rates are affordable, typically about $50 / blog for one-off, or less if it is included in a monthly retainer.
Curiosity and tenacity combined with great research skills make us excellent bloggers. We use AI to support our research and improve efficiency, but our words are our own and everything we produce is fact checked. Images are sourced legally and blogs become your intellectual property to use where you see fit.
-------
New to all of this? For those of you who aren't total internet geeks like us... a blog is a "web-log". Somewhere along the line, one of us humans shortened it to "BLOG" and that seems to have caught on. [1994 according to historians - learn more about blog history]. Blogging got its origins as a bit of a journal and many people still use it as such. Some people and organizations use blogging as opinion pieces.
Savvy marketers will use the power of the blog to their benefit - adding value for your audience while building content to support your website's 'searchability'. Use your blog to provide value and increase engagement on your website. Recognize that you are the subject matter expert and tell the story you think your customers want to know. Above all, audiences value authenticity.