Creating content is about adding value for your customers, free resources for them that should be designed in a way that ultimately drives traffic to your website. Once they're on your website, the aim is to keep them here, engaged and entertained, finding continual value until they ultimately convert to a paying customer.
Content usually equates to business growth, but it also speaks to your professionalism. People want to do business with people they know, trust and like. They want to feel confident in their investment and connected to the businesses they choose.
Your content should be designed to connect with your audience. Deliver messaging and tools they are looking for, but also be entertaining. Have you ever read a user manual? They aren't fun and that's the reason most of us don't know how to change the time in our vehicles during daylight savings time.
The magic really happens when you can develop content that delivers the 4 E's: ENGAGE | EMPOWER | ENTERTAIN | EDUCATE
If this is all new to you, it can feel really overwhelming and learning the technology can be a little intimidating. Reach out, we're here to help and outsourcing your content is probably more affordable than you think.
We HIGHLY recommend creating a blog for your website.
It doesn't need to be cumbersome - post quarterly, monthly, bi-weekly, weekly, whatever works for you - any frequency will add value to your website. In addition, your blogs will support social media and link to other content on your website. Blogs enhance your persona of expertise in the industry in which you work.
Blogs of any length work, but blogs with photos and about 1500 words seem to be the sweet spot that engage audiences and drive traffic.
Need a blog writer? Our rates are affordable, starting at about $50 / blog. We offer NON-COMPETE agreements for our clients. We won't write blogs for more than one client in a specific industry. Curiosity and tenacity combined with great research skills make us EXCELLENT bloggers.
New to all of this? For those of you who aren't total internet geeks like us... a blog is a "web-log". Somewhere along the line, one of us humans shortened it to "BLOG" and that seems to have caught on. [1994 according to historians - learn more about blog history]. Blogging got its origins as a bit of a journal and many people still use it as such. Some people and organizations use blogging as opinion pieces. Savvy marketers will use the power of the blog to their benefit - adding value for your audience while building content to support your website's 'searchability'.
There are hundreds of theories and opinion pieces about Blogs on the internet - don't get caught up in it, just use your blog to provide value. Recognize that you are the subject matter expert and tell the story you think your customers want to know. Above all, audiences value authenticity.