Copywriting

Don't get me wrong - we love AI. There are moments where it saves us literally hours of work, but we use it as a productivity  or research tool. Sometimes, we even use it to map out outlines for blogs or serve as inspiration if we've got some writer's block. 

There really are times where Chat GPT or other AI assistant can be a great support to you, but hiring a copywriter for writing your content can offer distinct advantages over AI. 

A copywriter typically brings a personal touch and creative flair that AI might lack. We can craft content that resonates deeply with your audience and aligns with your unique brand voice. 

Copywriters don’t just write - we think strategically and about how this content will support the rest of your marketing. We can analyze your audience, understand your pain points, and create messages that address specific needs or emotions in a way that AI may not fully grasp. 

A copywriter ensures your messaging stays consistent across all platforms. AI may sometimes produce content that doesn't quite align with your tone or values. 

Copywriters also excel at understanding humor, cultural context, and subtle nuances that make content relatable and impactful, areas where AI can sometimes fall flat. We can catch errors or awkward phrasing that AI might produce and ensure your content is accurate and professional. 

Working with a copywriter allows for collaboration, brainstorming, and tailoring content based on your input, something AI can't do in real-time or at a deep level. AI can be a useful tool for generating ideas or drafts, but a skilled copywriter ensures the final product is creative, strategic, and truly connects with your audience.