Our vision is to support small-mid sized businesses and non-profits in a meaningful way; help them realize a shift in their organizational growth, tailored to their goals.
We have a small team of dedicated professionals that support all of the things we do to help your organization realize its goals. We also have an extensive network of potential partners and freelance creatives that we can leverage to support your vision.
Empowering businesses and non-profits through education, strategic marketing plans & purposeful business development is at the heart of what we do. It might take a variety of shapes - it starts with a complimentary consultation.
Jennifer Hillmer, President & Chief Creative Strategist HDC

Jennifer (she/her) is HDC Founder & Chief Creative Strategist - an experienced and award-winning Business Development Professional who has been leading teams to sales success for over three decades.
The ability to envision and develop creative big picture strategies and make data-driven, budget-minded decisions make Jennifer an invaluable ally for businesses and non-profits looking to grow. She is a passionate advocate for supporting local businesses and is also the founder of ExploreStrathconaCounty.com.
Jennifer is a devoted Edmonton Oilers fan (even when it when it wasn't cool), completely enamoured by her young grandchildren, loves her family, her husband and spoiled little dog with whom she shares a condo in Sherwood Park, Alberta.
Meet Jackson, our little muse. Not really a mascot since he doesn't know too many tricks. He is a big part of our lives, however, and if ever join us on a virtual call, you are likely to "meet" him!
Fun facts about Jackson...


Jennifer spent the best part of the last decade supporting older adults navigate their options, working with some of the largest participants in seniors housing in Canada. She still works in this realm, with NextHomeHub.ca.

We've spent a tonne of time collaborating with municipalities and Economic Development teams across Alberta. We understand their unique marketing needs and processes.

Jennifer is the Co-Founder of the Women in Business Association Strathcona County; has served on multiple Boards; and supported many non-profits with their organizational needs.

From launching new land-lease developments; building leases and procedures manuals; sales and marketing; and shovelling show homes, we've done it all.

We’ve had our own drywalling business; we have friends and family in the home renovation business; and we've supported some local trades in building their websites and social media. We understand.

Partnering with some very talented makers and artisans has elevated our understanding of this very niche market, and the marketing challenges that come along with it.
We'd love to learn more about you and how you think we can partner together.
We actively work with other freelancers and are happy to make referrals to other professionals when it's required.
If you are someone we can count on to extend service excellence to our clients, please reach out!
We'd be happy to discuss your project with you.


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