Social Media
Where do you start?
Social media is the most cost effective way to build expand your reach and grow your business today. We all understand that it gives you an opportunity to engage with your existing and prospective customers, increase your brand awareness, and build brand loyalty, but where do you start?
By priority, you want to be on not your favourite platforms, but your customer's favourite platform. While Facebook remains pretty universal, if you offer a resume-writing service, for instance, we are likely going to recommend that you have presence on LinkedIn.
Understand that it's not about you. What do your customers want to see? Where do they want to see it? That's where you go, that's where you live.
Take lots and lots of photos and video. Generally speaking, you can never have enough pretty pictures and people love video content. Even if you don't know how to share it yet, capture the magic of the work that you do and how you do it better than your competitors.
Take a course, or hire a social media manager, but don't be an ostrich and bury your head in the sand.
Be a pineapple - stand tall, wear a crown and be sweet on the inside.
Facebook remains top dog in 2022
While it is true that fewer younger people are using the app, 7 out of 10 Canadians are still using Facebook every day.
- 77% of Canadians are using Facebook
- It is virtually universal in Canada
- Women are higher users than men
Be like a pineapple
Stand Tall
Prospective customers want to know why they should hire you or buy your product. What do you do and what is your unique value proposition?
Wear a Crown
Sharing your good news stories and successes is something your audience wants to see. Create content to celebrate anything from business of the year awards to hiring new employees, or getting a new puppy.
Be Sweet on the Inside
Find the real relatable stuff that people love. Be your authentic self.